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I am earning my degree in Marketing at San Jose State currently and here is my take on the situation.
If I was Captive Oceans and I was advertising on Reef Central I would want all the word of mouth publicity I could get, I don't care if people are talking about skimmers with zeo, lighting with zeo, uv sterilizers with zeo, etc. The point consumers are talking about zeo, the very product you are advertising on Reef Central in hopes that people will learn about it, take an interest in it, and eventually buy your product.
Companies spend into the millions of dollars advertising in hopes of recieveing the best kind of advertising possible, word of mouth advertising. Word of mouth advertising far exeeds any other form of advertising because consumers are excited about your product and are willing to share their excitement with other potential consumers, potential consumers hearing from other normal everyday people about how good a product is, sells a lot of that product because one, it is first hand experience and two consumers trust other consumers because they are not trying to sell the product, only talking about how it worked for them. Captive Oceans had achieved this with this forum and people were excited and enjoyed talking about the zeo product line with non-zeo users. (potential customers)
Once ReefCentral stepped in this all stopped. The forum is dead, ReefCentral has lost loyal customers, zeo users now use zeovit.com thus negating the advertising that Captive Oceans did here on RC. If I was Captive Oceans I would feel that my money from this point on has gone to waste. They are no longer reaching a core of their target market (previous users) and since the previous users are on zeovit.com new users are less likely to take in interest in Captive Oceans on their own without some previous consumers telling them their first hand experience.
A true loss for both RC and Captive Oceans, if I were Captive Oceans I would be highly upset.
If I was Captive Oceans and I was advertising on Reef Central I would want all the word of mouth publicity I could get, I don't care if people are talking about skimmers with zeo, lighting with zeo, uv sterilizers with zeo, etc. The point consumers are talking about zeo, the very product you are advertising on Reef Central in hopes that people will learn about it, take an interest in it, and eventually buy your product.
Companies spend into the millions of dollars advertising in hopes of recieveing the best kind of advertising possible, word of mouth advertising. Word of mouth advertising far exeeds any other form of advertising because consumers are excited about your product and are willing to share their excitement with other potential consumers, potential consumers hearing from other normal everyday people about how good a product is, sells a lot of that product because one, it is first hand experience and two consumers trust other consumers because they are not trying to sell the product, only talking about how it worked for them. Captive Oceans had achieved this with this forum and people were excited and enjoyed talking about the zeo product line with non-zeo users. (potential customers)
Once ReefCentral stepped in this all stopped. The forum is dead, ReefCentral has lost loyal customers, zeo users now use zeovit.com thus negating the advertising that Captive Oceans did here on RC. If I was Captive Oceans I would feel that my money from this point on has gone to waste. They are no longer reaching a core of their target market (previous users) and since the previous users are on zeovit.com new users are less likely to take in interest in Captive Oceans on their own without some previous consumers telling them their first hand experience.
A true loss for both RC and Captive Oceans, if I were Captive Oceans I would be highly upset.
Bob
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